WEST PALM BEACH, Fla., July 23, 2018 (Newswire.com) - USPA Global Licensing Inc. (USPAGL), the official licensing arm and national broadcaster of the United States Polo Association (USPA), announced that U.S. Polo Assn. will be the official apparel outfitter for the USA team as they compete against England in the 2018 Westchester Cup.
The Westchester Cup, one of the world’s oldest and most prestigious polo tournaments, will be played between the USA team and the England team on July 28 at the Royal County of Berkshire Polo Club in Windsor, England. According to USPAGL CEO, J. Michael Prince, “U.S. Polo Assn. is proud to be a sponsor of the Westchester Cup and the official apparel outfitter of the USA team. In addition to supporting our home country team, our involvement with this historical polo tournament will continue expanding awareness of U.S. Polo Assn. across the U.K. and Europe as well as on a global basis.”
According to USPAGL CEO, J. Michael Prince, "U.S. Polo Assn. is proud to be a sponsor of the Westchester Cup and the official apparel outfitter of the USA team. In addition to supporting our home country team, our involvement with this historical polo tournament will continue expanding awareness of U.S. Polo Assn. across the U.K. and Europe as well as on a global basis."
J. Michael Prince , USPAGL President & CEO
U.S. Polo Assn. will supply the apparel for the USA team both on and off the field, including performance jerseys for the game and formal blazers, shirts, pants, etc. for the many social events occurring around the event. Additionally, U.S. Polo Assn. will be providing product at the event for consumers through a “high energy pop-up shop experience” that will be located in the vendor village. U.S. Polo Assn. will also be promoting the event through the brand’s “Live Authentically” digital platform that will include key influencers from both the United States and England who will be attending the event. As Prince noted, “We continue to focus on high-profile venues that provide amazing experiences for consumers and sports fans around the world. The Westchester Cup is just another great example of providing these truly authentic and unique experiences.”
The Westchester Cup was last contested in 2013, with the English team being victorious. While the United States leads the series 10-7 in terms of victories, England has successfully defended the cup in the last three meetings. Carlucho Arellano, USPA Executive Director, will be coaching the USA team. He recently announced that the USA team handicap is 28 goals and will include (1) Mariano “Peke” Gonzalez, (2) Jeff Hall, (3) Nic Roldan and (4) Julio Arellano. For Roldan, who is team captain and suffered defeat in 2013, this is a historic opportunity for redemption and to return the Westchester Cup to the United States. As Arellano noted, “To compete for the Westchester Cup is very meaningful to the players. Whenever our players travel overseas to represent our home country, the importance of victory grows exponentially. This challenge trophy, which the winners retain, has a great history of healthy but fierce competition and has remained in England for the past 20 years. We believe our USA team is well prepared and extremely determined to win this year’s challenge.”
About U.S. Polo Assn. and USPA Global Licensing Inc.
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the nonprofit governing body for the sport of polo in the United States founded in 1890, making it one of the oldest sports governing bodies in the United States. With a global footprint of $1.6 billion and worldwide distribution through 1,000 U.S. Polo Assn. retail stores, department stores, independent retailers and e-commerce, U.S. Polo Assn. offers apparel for men, women and children, as well as accessories, footwear, travel and home goods in approximately 150 countries worldwide.
U.S. Polo Assn. recently launched childrenswear in the U.K. through the brand’s partner, Brand Machine Group (BMG). The highly successful launch was executed with several strategic retail partners including Debenhams, River Island and USC, while expanding to Next later this year. The partnership with Debenhams includes U.S. Polo Assn. childrenswear shops in multiple locations, including the Oxford Street flagship in London. This location will host the Junior USA Team on Thursday, July 26, who will share their experiences as polo players with young consumers and sports fans in the U.K.
USPA Global Licensing Inc. (USPAGL) is the for-profit subsidiary of the USPA and the exclusive worldwide licensor for the USPA’s global licensing program. USPAGL is the steward of the USPA’s intellectual properties, providing the sport with a long-term source of revenue. Additionally, USPAGL also produces global broadcasts to bring the sport of polo to consumers and sports fans around the world.
For further information
USPAGL - Shannon Stilson - Senior Director of Marketing
Phone +001.561.227.6994 – E-mail: sstilson@uspagl.com
BMG - Gina Digregorio - Head of Marketing
Phone +44 (0) 20 7833 5772 – E-mail: gina.digregorio@brandmachinegroup.com
Tractenberg & Co. – Lindsay London / Lindsay Boos - PR
Phone +001.212.929.7979 – E-mail: llondon@tractenberg.com / lboos@tractenberg.com
Visit our website at www.uspolo.org.
#USPOLOASSN
#LIVEAUTHENTICALLY
#WESTCHESTERCUP
Source: U.S. Polo Assn.
Share:
